Avril Lavigne participating in Canada's Santa Claus Parade

DAILY NEWS Nov 9, 2011 3:54 PM - 0 comments

CTV Announces Broadcast Details for Santa Claus Parade

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2011-11-09

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CTV announced today broadcast details for The Santa Claus Parade.   The 90-minute broadcast airs Sunday, Nov. 20 from 5:30-7 p.m. AT on CTV Two Atlantic, in the rest of the country from 4:30-6 p.m. on CTV, CP24 and CP24.com, and on the go via CTV Mobile equipped cell phones.  Viewers can relive the highlights of the parade on demand on CTV.ca and the CTV iPad App following the broadcast.

Nearly four million unique viewers watched the parade last year on CTV and CP24, and for the second year in a row, CTV is the exclusive broadcast partner of the 107th annual holiday parade - the world's longest running children's parade. Santa's helpers, CTV Toronto's Ken Shaw and CP24's Melissa Grelo, return as hosts, while new to this year's broadcast are special reports from ETALK's Traci Melchor from along the parade route. Also new this year, The Santa Claus Parade broadcast will feature a rare visit by Mrs. Claus in her very own float just ahead of Santa. Viewers will also enjoy exclusive Canadian yuletide greetings from some of the biggest stars in entertainment: Michael Bublé, Russell Peters, Kim Cattrall, Avril Lavigne and Enrico Colantoni, plus Debra Messing, Nick Carter, Mariska Hargitay, Ice-T, Demi Lovato and Kermit the Frog, to name a few.

CTV takes viewers inside The Santa Claus Parade as more than 100 crew members, 12 cameras and the CTV chopper work together to give those at home the best seat at the parade. This year viewers can enjoy more than 25 animated floats with themes ranging from Harry Potter to The Muppets, approximately 2,000 costumed participants, live bands, clowns, personalities, and of course - Mr. and Mrs. Claus.

CTV's cross-promotional resources support The Santa Claus Parade broadcast with ongoing stories on parade volunteers, behind-the-scenes footage from Santa's workshop, and fun facts on float building on CP24, CANADA AM, CTV News and ETALK.

In addition to on-air support, CTV has brought back santa.ctv.ca - a special website where visitors can watch CTV News stories on the event and preparations and check out this year's new extended parade route. Viewers and parade goers can also email parade experience photos to.    CP24 has also created a Santa hub that can be accessed through CP24.com/santa2011 - featuring links to handy parade tips, a festive colouring book, and a photo gallery preview of the parade.

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